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Background
For this assignment, create a strategy to include marketing innovation sustainability in your organization. As part of a program to encourage sustainability across the company, your CEO has requested you to share with the organization how your new product creates a positive impact. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an initiative that positively affects the environment, social practices, or both.
Instructions
For this assignment, create a Powerpoint to include the marketing innovation sustainability in your organization. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an industry that positively affects the environment, social practices, or both.
Research CSR programs from existing companies and compare and contrast one of those programs with the strategy you would like to apply to your company and new product launch.
Conclude with an outline of the new initiative and discuss how it affects your marketing plan.
Your powerpoint should be structured using the 7 specific sections as follows:
Overview. Provide a 1-2 paragraphs. This section is similar to an executive summary.
Innovative product. Discuss your innovative product, its current promotional strategy, and target market
CSR initiative. Introduce your new CSR initiative and how it changes the vision and mission of your company. If it does not change the vision or mission, discuss how it aligns with your company’s current vision and mission.
Target Market. Discuss how the new CSR initiative changes your target market. If it does not change your target market, discuss how your CSR initiative aligns with and benefits your existing target market.
Promotional Strategy. Discuss changes you will make to your promotional strategy to align with your new CSR initiative.
CSR Research. Conduct CSR research programs from existing companies and compare and contrast one of those programs with the strategy you would like to apply to your company and new product launch.
Conclusion. Create an outline that summarizes new initiative and discuss how it affects your marketing plan.
Each section should be 1-3 pages pending the totality of your information. Use graphs or charts to demonstrate or support your copy.
References: Include a minimum of 1 scholarly resource referenced in the Power Point.
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