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Strategic Plan
[WLOs: 1, 2, 3] [CLOs: 1, 2, 3, 5, 6]
Prior to beginning work on this final paper, review the following resources,
Chapters 1 through 20 in the course textbook, International Business: Environments & Operations
SWOT AnalysisLinks to an external site.
The Final Paper should demonstrate your understanding of the readings and other course material. By creating an international business or an international business venture, you will apply your subject-knowledge expertise in discovering and overcoming the challenges of expanding a business to a new host country.
In a 2,000-to-2,500-word paper,
Integrate readings and class discussions
Include explanations and examples from previous experiences
Describe implications for future applications
Support all opinions or ideas with credible and recent data. You must cite all data used with in-text citations and a bibliography on the references page.
In your paper,
Create an international business or international venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
Define the name, nature of the business, and brief background of the company and industry. Ensure this venture is new, unique, and innovative.
State the specific target market for the venture.
Create a strategic plan that includes the following (in any order you decide):
An analysis of the competitive advantage of your venture (Why will it be successful?)
A PESTLE analysis or a similar business analysis process of the host country
A 6- to 12-month timeline of your venture’s expansion
A list of SMART goals
A summary of startup human resources and marketing concepts
A SWOT AnalysisLinks to an external site. of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.)
Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.
Please note each step of the strategic plan is worth one point.
The Strategic Plan final paper
must be 8 to 10 double-spaced pages in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
must include a separate title page with the following in title case:
title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice. Review the Academic VoiceLinks to an external site. resource for additional guidance.
must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
must use at least 5 scholarly or credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, review this Quick and Easy Library ResearchLinks to an external site.tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. Review the APA: Formatting Your References ListLinks to an external site.resource in the Writing Center for specifications.
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