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Overview
Using your chosen company and the work you’ve done in previous assignments, you will determine the company’s top advantages in innovation and recommend alternative strategies the company could adopt to outperform its competitors. Research your chosen company’s industry, analyze competitors’ strategies, and explore opportunities and risks in your internal and external environments to develop a value proposition highlighting the benefits that your recommendations provide.
Instructions
Write a 3-5 page paper in which you:
Explain how your company’s industry will evolve over 5-10 years.
Use your analysis of the innovative and technology trends from your Week 5 assignment. Explain the best way to stay grounded and secure as your industry evolves.
Determine your chosen company’s top advantages over its competitors.
Explain how company strategies and breakthroughs in the industry have created this competitive advantage.
Determine 2-3 alternative strategies your company could use to exploit its innovation breakthroughs for long-term survival and success. Include the following in your response:
What organizational characteristics and resources already support innovation?
Analyze the main advantages and disadvantages of each strategy.
Recommend an overall strategy to foster innovation in your chosen company. Include the following in your response:
Evaluate the importance of innovation for the long-term survival of your chosen company and the industry to which your company belongs.
Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.
For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Determine competitive advantage strategies to exploit innovation at a given company.
View RubricWeek 7 Assignment – Exploiting InnovationWeek 7 Assignment – Exploiting InnovationCriteriaRatingsPtsExplain how your company’s industry will evolve over 5–10 years.28 to >25.2 ptsExemplaryExplained how your company’s industry will evolve over 5–10 years.25.2 to >22.4 ptsCompetentExplained how your company’s industry will evolve over 5–10 years, but the explanation was incomplete.22.4 to >19.6 ptsNeeds ImprovementExplained how your company’s industry will evolve over 5–10 years, but the explanation was incorrect.19.6 to >0 ptsUnacceptableDid not explain how your company’s industry will evolve over 5–10 years./ 28 ptsDetermine your chosen company’s top advantages over its competitors.28 to >25.2 ptsExemplaryDetermined your chosen company’s top advantages over its competitors.25.2 to >22.4 ptsCompetentDetermined your chosen company’s top advantages over its competitors, but the determination was incomplete.22.4 to >19.6 ptsNeeds ImprovementDetermined your chosen company’s top advantages over its competitors, but the determination was incorrect.19.6 to >0 ptsUnacceptableDid not determine your chosen company’s top advantages over its competitors./ 28 ptsDetermine 2–3 alternative strategies your company could use to exploit its innovation breakthroughs for long-term survival and success.28 to >25.2 ptsExemplaryDetermined 2–3 alternative strategies your company could use to exploit its innovation breakthroughs for long-term survival and success.25.2 to >22.4 ptsCompetentDetermined 2–3 alternative strategies your company could use to exploit its innovation breakthroughs for long-term survival and success, but the analysis of the strategies was incomplete.22.4 to >19.6 ptsNeeds ImprovementDetermined 2–3 alternative strategies your company could use to exploit its innovation breakthroughs for long-term survival and success, but the analysis of the strategies was incorrect.19.6 to >0 ptsUnacceptableDid not determine 2–3 alternative strategies your company could use to exploit its innovation breakthroughs for long-term survival and success./ 28 ptsRecommend an overall strategy to foster innovation in your chosen company.35 to >31.5 ptsExemplaryRecommend an overall strategy to foster innovation in your chosen company.31.5 to >28 ptsCompetentRecommend an overall strategy to foster innovation in your chosen company, but the recommendation was incomplete.28 to >24.5 ptsNeeds ImprovementRecommended an overall strategy to foster innovation in your chosen company, but the recommendation was incorrect.24.5 to >0 ptsUnacceptableDid not recommend an overall strategy to foster innovation in your chosen company./ 35 ptsProvide at least three quality references.7 to >6.3 ptsExemplaryProvided quality resources that are credible, relevant, and appropriate.6.3 to >5.6 ptsCompetentProvided quality resources that are credible, relevant, or appropriate, but not all three.5.6 to >4.9 ptsNeeds ImprovementProvided references, but they are not credible, relevant, or appropriate.4.9 to >0 ptsUnacceptableNo references provided./ 7 ptsClarity, writing mechanics, and SWS formatting requirements.14 to >12.6 ptsExemplaryWriting has very few spelling, punctuation, and grammatical errors; few fragments, comma splices, and run-ons. 0–2 errors present.12.6 to >11.2 ptsCompetentWriting has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present.11.2 to >9.8 ptsNeeds ImprovementWriting has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present.9.8 to >0 ptsUnacceptableWriting has spelling, punctuation, and grammatical errors, including fragments, comma splices, and run-ons, that distract from the message. More than 6 errors present/ 14 pts
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