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week 3 assignment is at the bottom of the instructions
Overview
In this writing assignment, you will use the same case you chose for the Week 3 assignment to demonstrate an understanding of competitive analysis and innovation. By identifying your chosen company’s strengths and weaknesses relative to its competitors, you will be able to craft recommendations to the CEO and upper-level management on how the company can use innovation in the industry to gain a competitive advantage.
Instructions
Write a 3-5 page paper in which you:
Analyze how your chosen company competes within its industry.
Analyze the competitive environment within your chosen company’s industry (companies in the same line of business).
Evaluate how competitors position themselves within the industry; evaluate how your company is working to reposition itself within the industry against the competitors.
Examine at least two innovative technology trends that the company or its competitors introduced.
Comment on the feasibility and expected market impact of those trends.
Assess your company’s capabilities, resources, and structure to measure its current ability to succeed as an innovator and competitor. Include the following in your response:
Identify which capabilities and resources are strategically most important within the industry.
Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development.
Identify, examine, and assess your chosen company’s internal environment (strengths and weaknesses).
Examine how those strengths and weaknesses can guide the company through its external environment (opportunities and threats) to compete better and bring an above-average return.
Determine whether your company’s organizational structure supports or impedes its ability to innovate and succeed competitively.
Provide support and justification for your response.
Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.
For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct a competitive analysis of technology trends, company resources and capabilities, and organizational structure for future innovation in a given industry.
View RubricWeek 5 Assignment – Innovation and Competitive AnalysisWeek 5 Assignment – Innovation and Competitive AnalysisCriteriaRatingsPtsAnalyze how your chosen company competes within its industry.28 to >25.2 ptsExemplaryAnalyzed how your chosen company competes within its industry.25.2 to >22.4 ptsCompetentAnalyzed how your chosen company competes within its industry, but the analysis was incomplete.22.4 to >19.6 ptsNeeds ImprovementAnalyzed how your chosen company competes within its industry, but the analysis was incorrect.19.6 to >0 ptsUnacceptableDid not analyze how your chosen company competes within its industry./ 28 ptsExamine at least two innovative technology trends that the company or its competitors introduced.28 to >25.2 ptsExemplaryExamined at least two innovative technology trends that the company or its competitors introduced.25.2 to >22.4 ptsCompetentExamined two innovative technology trends that the company or its competitors introduced, but the examination was incomplete.22.4 to >19.6 ptsNeeds ImprovementExamined one innovative technology trends that the company or its competitors introduced.19.6 to >0 ptsUnacceptableDid not examine at least two innovative technology trends that the company or its competitors introduced./ 28 ptsAssess your company’s capabilities, resources, and structure to measure its current ability to succeed as an innovator and competitor.35 to >31.5 ptsExemplaryAssessed your company’s capabilities, resources, and structure to measure its current ability to succeed as an innovator and competitor.31.5 to >28 ptsCompetentAssessed your company’s capabilities, resources, and structure to measure its current ability to succeed as an innovator and competitor, but the assessment was incomplete.28 to >24.5 ptsNeeds ImprovementAssessed your company’s capabilities, resources, and structure to measure its current ability to succeed as an innovator and competitor, but the assessment was incorrect.24.5 to >0 ptsUnacceptableDid not assess your company’s capabilities, resources, and structure to measure its current ability to succeed as an innovator and competitor./ 35 ptsDetermine whether your company’s organizational structure supports or impedes its ability to innovate and succeed competitively.28 to >25.2 ptsExemplaryDetermined whether your company’s organizational structure supports or impedes its ability to innovate and succeed competitively.25.2 to >22.4 ptsCompetentDetermined whether your company’s organizational structure supports or impedes its ability to innovate and succeed competitively, but the determination was incomplete.22.4 to >19.6 ptsNeeds ImprovementDetermined whether your company’s organizational structure supports or impedes its ability to innovate and succeed competitively, but the determination was incorrect.19.6 to >0 ptsUnacceptableDid not determine whether your company’s organizational structure supports or impedes its ability to innovate and succeed competitively./ 28 ptsProvide at least three quality references.7 to >6.3 ptsExemplaryProvided quality resources that are credible, relevant, and appropriate.6.3 to >5.6 ptsCompetentProvided quality resources that are credible, relevant, or appropriate, but not all three.5.6 to >4.9 ptsNeeds ImprovementProvided references, but they are not credible, relevant, or appropriate.4.9 to >0 ptsUnacceptableNo references provided./ 7 ptsClarity, writing mechanics, and SWS formatting requirements.14 to >12.6 ptsExemplaryWriting has very few spelling, punctuation, and grammatical errors; few fragments, comma splices, and run-ons. 0–2 errors present.12.6 to >11.2 ptsCompetentWriting has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present.11.2 to >9.8 ptsNeeds ImprovementWriting has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present.9.8 to >0 ptsUnacceptableWriting has spelling, punctuation, and grammatical errors, including fragments, comma splices, and run-ons, that distract from the message. More than 6 errors present/ 14 pts
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