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To prepare for this week’s discussion response, review the For-profit startup Company Guidelines provided below and select a business you want to focus on. Consider a startup company that will be the best fit for your academic, career, and personal goals. You will be living with your decision for the next 11 weeks, so choose well.
Discuss the name you have chosen for your company and explain why you think it is a good name for your business.
Describe the product or service you will sell.
If you sell services, clarify the service options you plan to offer.
If you sell a product, specify the options (flavors, versions of the product, et cetera) you will offer to consumers.
Include your company’s mission statement.
Enclose your mission statement within quotation marks.
The mission statement should be a clear and cohesive statement with 3 distinct components:
What you do.
What makes you unique.
Your core values and/ or purpose.
Example: “Our mission is to… insert what you do and how you stand out. We do this with a commitment to … insert your core values and/ or purpose.”
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