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Answer the following questions in one paragraph. Provide 2 resources for each an
Answer the following questions in one paragraph. Provide 2 resources for each answer.
1. You have been hired as a consultant by a community college to help them increase the profitability of their athletic program. Discuss the recommendations that you would make regarding the use of relationship marketing to benefit the athletic program.
2. Communicating the Match Between Sponsors and Properties-
Discuss how would you match a potential sponsor with a property? What factors would you use to determine the most beneficial match?
Considering your career aspirations in sport, share an example of a great match you have seen in your area of interest, or identify an example of a poor fit. Why did you deem them to be a good/poor fit? How was this ‘match’ communicated to the audience?
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